Born in Brooklyn. Built by Grit. Driven by Purpose.

My name is Bryan Ortiz—and I’m the founder of Brooklyn Badass, a fitness and wellness movement built on strength, survival, and second chances.

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With over 20 years of experience in the fitness industry as a certified personal trainer, health coach, and group fitness instructor, I’ve trained thousands of people—every age, every background, every walk of life. I’ve run gyms. I’ve built programs from the ground up. I’ve worked with elite athletes, busy parents, people battling chronic illness, and those just trying to make it to tomorrow. But no matter who you are, if you’ve got a pulse and a little fire in you, I can help you get stronger—in body and in mindset.

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I’ve been through it all—physically and mentally. I’ve battled injury. I’ve rebuilt after rock bottom. I’ve faced the storms that life throws at you when you least expect it—and came out swinging. I’ve dealt with mental health challenges that could’ve ended me, but instead fueled my purpose. And I’ve stood on stage, shredded and disciplined, placing in a natural physique competition to prove to myself—and the world—what relentless grit looks like.

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But this isn’t just about reps and results. This is personal.

I built this brand after surviving my own storms—mental health battles, rebuilding after loss, and picking myself back up again more times than I can count. I know what it’s like to feel broken, to feel stuck, to feel like life knocked you down for good. That’s why Brooklyn Badass isn’t just a workout. It’s a comeback movement.

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This platform was born to remind people—especially men, parents, and those from underserved communities—that it’s never too late to hit reset. Whether you’re stepping into the gym for the first time or finding your way back after a long layoff, this is where you take control. This is where the excuses end and the grind begins.

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What I Bring to the Table:

• Over two decades transforming lives through fitness, coaching, and nutrition

• A no-BS, real-talk approach that cuts through the noise and delivers results

• Programs that blend science-backed training with raw, street-level motivation

• Community-driven workouts, nonprofit initiatives, and support for those facing real-life challenges

Why “Brooklyn Badass”?

Because that’s who I had to become to survive—and who I want to help others become in their own lives. This brand isn’t about showing off. It’s about showing up. For yourself. For your people. For the life you deserve.

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So if you’re ready to train harder, dig deeper, and rewrite your story—welcome.
Let’s get to work.